Brand Partnership Program

Your product is already great.
Let's sell it in America.

We partner with Vietnamese brands and bring everything needed to crack the US market — the network, the marketing know-how, and 18 years of hands-on experience building businesses in America. No agency fees. No retainers. Just shared upside.

Join the Partnership How it works ↓

The Problem We Solve

Most Vietnamese brands trying to enter the US hit the same wall.

They don't know the market. They don't have the network. They can't afford the right people. So they either give up entirely, or hand over a retainer to an agency that doesn't really care whether the product sells.

We're offering a third option. We put our time, our expertise, and our reputation alongside your brand — because we only succeed when you do. No fees upfront. No invoices to justify. Just a real partnership built on shared outcomes.

Tai Huynh has spent 18 years running real businesses in the US — from affiliate marketing to Amazon brands to BPOs. He's Vietnamese American, speaks both cultures fluently, and is now based in Ho Chi Minh City specifically to build this bridge.

Why this works

Absolute alignment. We only earn when you earn. That's not marketing language — it's the literal structure of every partnership we enter.

We know both sides. Vietnamese American founder who understands how American customers think and how Vietnamese businesses work — fluently.

We do the actual work. We don't hand you a report and leave. We set up the store, run the marketing, manage the platforms, and stay side by side with you.

18+ Years in US market

5 Active brands running now

#1 Tailor shop in Atlanta

300+ Websites built & sold

How It Works

Our 5-step process —
from unknown to selling in the US.

We follow the same proven process every time. No shortcuts, no guesswork. Here's exactly what happens from the moment we shake hands.

Understand the Customer

We map out who actually buys this type of product in the US — their search behaviour, their pain points, what drives them to choose one brand over another. We don't start building anything until we know exactly who we're selling to.

Output: Clear buyer persona + market sizing

Map the Competition

We identify every real competitor, analyse their weaknesses, and find the specific gap where your product can win — on price, quality, story, or positioning. Most brands that fail in the US fail because they entered a space without understanding who they're up against.

Output: Competitive analysis + positioning strategy

Test with Real Buyers

Before scaling anything, we put real products in front of real US customers with small test campaigns. Data first. Assumptions last. This step saves enormous amounts of time and money — because we find out what works before we commit to it.

Output: Validated unit economics + real conversion data

Iterate & Reposition

We take what the market tells us and adjust — the listing, the pricing, the packaging, the messaging — until the product converts consistently. This is the unglamorous part that most agencies skip. We don't skip it.

Output: Optimised product-market fit + profitable conversion rate

Scale from 1 to 100

Once we know it works, we push the accelerator — advertising investment, inventory scale-up, channel expansion across Amazon, Etsy, Shopify, and beyond. We scale what's proven, never what's assumed.

Output: Sustainable revenue growth + multi-channel presence

You Bring

A great product
and the talent behind it.

You've already done the hard part — built something worth selling. We take it from there.

A physical product with genuine quality and real demand potential
Creative talent — design, storytelling, brand identity
Deep category expertise and reliable production capacity
The ambition to build something that reaches beyond Vietnam

We Bring

The bridge to
the American market.

18 years of real operating experience in the US — invested because we believe in what we're building together.

US consumer insights — positioning, pricing, buyer psychology
Full online marketing — Amazon, Etsy, Shopify, SEO, paid ads
Business operations — logistics, fulfilment, platform setup
Our reputation and relationships, invested because we believe in you

What We're Looking For

We're selective —
because we're committed.

We don't take on every brand that reaches out. We take on the ones we genuinely believe we can help win in the US market. Being selective isn't gatekeeping — it's how we make sure that when we say yes, we mean it completely.

If your product fits here, we want to hear from you. If it doesn't, we'll tell you honestly — and try to point you somewhere better.

✓Physical products that solve a specific, real problem — tools, home goods, health aids, beauty

✓Products priced at $50+ where the margin supports real marketing investment

✓Unique or handcrafted products with a genuine story behind them

✓Products rooted in Vietnamese craft, tradition, or manufacturing expertise

✓Founder-led brands where the person behind it genuinely cares about quality

✗Commoditised products competing purely on price

✗Alcohol, tobacco, pharmaceuticals, adult content, or gambling products

Proof of Work

Brands we've built,
own, and support.

These are real businesses we've built and run — proof that our approach works across very different categories and markets.

Rapid Prototyping & Small-Batch Production

Helps founders prototype and ship products quickly to validate demand before committing to large production runs.

Premium Gender Reveal & Celebration Products

Premium celebration products for the US market — gender reveal boxes, party confetti, event supplies built for the moments that matter.

Rugged Home Storage & DIY Structures

High-durability home storage and organisation for independent homeowners who want to do things themselves, properly.

Vietnamese Craft in Atlanta

Premier Vietnamese custom tailoring brought to Atlanta — now the top-ranked tailor shop in the city, frequented by professionals who care about quality.

Specialised Senior Animal Care

Ergonomic products for senior and disabled pets, built from genuine love for animals — with a portion of every sale funding a rescue sanctuary.

What Our Partners Say

From the people
we've worked with.

Real feedback from brand owners and founders who've been through the partnership first-hand.

"Uniconfetti is selling in America because of this partnership. Not because I handed it off to someone — because we figured it out together. The market knowledge they brought would have taken me years to build on my own. Genuinely the right team if you're serious about the US."

Jared Stephens Founder — Uniconfetti

"What stood out most about working with Tai is that he actually rolls up his sleeves and does the work with you — he doesn't just hand you advice and walk away. He gets both the US market and how things work in Vietnam, so every piece of feedback he gives is practical and easy to put into action. I learned way more than I expected to, and more importantly, it genuinely felt like having someone in my corner who wanted me to succeed."

Duong Huu Quang Founder — PrototyperLab

"Highly recommended. I started as a supplier for the founder, then quickly became a partner after trust was built through a few business transactions. We're now building our first joint brand for senior pets together and I couldn't be happier about it. Trust that you'll feel the same."

Ngo Thi Quyen Founder — QQPaws

Start the Conversation

Tell us about
your brand.

No pitch deck needed. No formal process. Just tell us what you make, what makes it genuinely good, and what you're hoping to build in the US. We'll read it personally and get back to you within 48 hours.

If there's a fit, we'll set up a call. If it's not a fit, we'll tell you clearly — with honest reasons and, where possible, a better direction to point you in.

What happens after you submit

01We read your submission — every detail, personally.

02Within 48 hours: yes with a call invite, or honest feedback on why not.

0330-minute call to discuss your product and how we'd approach it.

04If the fit is right: partnership terms agreed, we get to work.

Your product is already great.
Let's sell it in America.

Most Vietnamese brands trying to enter the US hit the same wall.

Sounds like what your brand needs? Let's talk.