Live & Building — Cohort 02 Opens June 15

Vietnamese Brands.
American Markets.
Zero Fees.

Two ways to work with us — a brand partnership that takes your Vietnamese product to the US market with no upfront cost, or an incubator that pays you to learn how to build your own brand.

Partner With Us → Join the Incubator →
18+Years operating businesses in the US
5Active brands in the US market right now
₫0Upfront cost — for either program
7Team members across 4 countries
No Fees✦ Pure Partnership✦ Vietnamese Products✦ US Markets✦ Shared Upside✦ Built Together✦ Paid to Learn✦ Real Brands✦ No Fees✦ Pure Partnership✦ Vietnamese Products✦ US Markets✦ Shared Upside✦ Built Together✦ Paid to Learn✦ Real Brands✦
For Brand Owners

Your product is ready.
America is waiting.

You've built something genuinely good. A product with quality, a story behind it, and real potential in the US market. What you don't have is the network, the know-how, or the time to figure out a market 10,000km away.

We do. And we'll bring everything we have to your brand — because we only get paid when you sell. No fees. No retainers. No agency invoices. Just a real partner who's as motivated as you are to make it work.

Learn About the Partnership → Start a Conversation

What we bring

18 years of US market experience, a full operational team, logistics infrastructure, marketing know-how, and the platform access to sell across Amazon, Etsy, Shopify, and beyond.

What you bring

A great product, the expertise behind it, and the ambition to reach a market beyond Vietnam. Everything else, we handle.

How we share the upside

We share in the revenue we generate together. If the product doesn't sell, neither of us gets paid — which is exactly why we only take on products we genuinely believe in.

Cohort 02 — June 15, 2026
₫3M Training stipend / month
1–3hrs Per day — keep your job
₫0 Cost to join
3 Phases To your own brand
Apply for Cohort 02 →
For Aspiring Entrepreneurs

Get paid to learn.
Then build your own brand.

The 123do Incubator is not a course. It's a paid apprenticeship inside a real business — where you work on live brands, learn by doing actual work, and keep your day job while you do it.

We pay you from day one. When you're ready to launch your own brand, we invest in it — and give you our full infrastructure to make it happen.

Learn How the Incubator Works →
Why 123do Lab

We build this
in public.

Registered in the US and Hong Kong. Every brand we build, every decision we make, every result we get — documented and shared openly. You can see exactly who we are and how we work before you commit a single hour to us.

18 Years

Building real businesses in the US — affiliate marketing, publishing, BPOs, Amazon brands, e-commerce. Not theory. Track record.

No Hidden Agenda

We share in the upside we create. If your brand doesn't grow, we don't earn. There's no invoice to justify, no retainer to protect.

7 People, 4 Countries

A real operational team across Vietnam, Philippines, and Zimbabwe — logistics, marketing, SEO, content, and web operations.

US + HK Registered

A legitimate business with proper legal structure — not a personal brand or a social media channel. We stand behind what we build.

Proof of Work

Brands we've built
and still run.

See All Brands →
PrototyperLab

Rapid Prototyping

Helps founders prototype and ship small-batch products quickly to validate real market demand before committing to large production runs.

ATL Tailor

Vietnamese Craft, Atlanta Market

Brought premier Vietnamese tailoring to Atlanta. Now the top-ranked tailor shop in the city — frequented by professionals who care about quality.

QQPaws

Senior Pet Care

Ergonomic products for senior and disabled pets, built from genuine care — with a portion of every sale funding a dedicated rescue sanctuary.

Ready to take your brand to America, or learn how to build one?

Partner With Us Join the Incubator