A paid apprenticeship inside a real business. You work on live brands, keep your day job while you learn, and build toward launching your own product in the US market. We pay you from day one. You pay nothing — ever.
We run real e-commerce brands selling physical products in the US market. You join those operations and learn by doing the actual work — not by watching videos or reading a syllabus.
The starting point is e-commerce — learning how to find products US customers want and sell them profitably on Amazon, Etsy, Shopify, or WooCommerce. That's where you'll get your first real wins.
But as you progress, the training expands into a complete business methodology that works offline and online, in e-commerce and beyond, across US, Canadian, European, and Australian markets. You'll leave with a system, not just a skill.
An honest note: Entrepreneurship is not for everyone, and we say that without judgment. If you want quick income or a passive side hustle, this isn't it. If you genuinely want to learn how to build a business from zero — keep reading.
Product research and e-commerce fundamentals — how to identify what US customers want and build a profitable listing around it. Real brands, real budgets, real results.
A complete business methodology you can apply to any market. By graduation you'll understand customers, competition, positioning, operations, and growth — not just how to run a store.
Your own brand in the US market — with our investment, infrastructure, and operational support behind it. Or a senior role inside one of our existing brands. You choose.
You advance at your own pace. We measure output, not hours. No fixed timeline beyond the minimums below.
Tai personally trains each monthly cohort of 3–5 trainees. 30–60 minutes of direct training every weekday, scheduled around your existing life. The rest of the day you apply what you've learned on real tasks.
After Phase 01, you graduate to working directly with Minh, our CEO. You become a product researcher inside our live operations — making real decisions that affect real brands selling to real customers.
When you're ready to launch your own brand, we help make it happen. US company setup, product investment, our full operational infrastructure — pointed at your brand.
There's no contract. You keep everything you've earned and everything you've learned — at any stage. If this path isn't right for you, we won't hold it against you. All we ask is that you're honest with yourself and with us early, so we can both move on.
This is one of the most important things to understand. We built the program so you don't have to quit your job to participate — and we actively encourage you to keep it.
The total time commitment, including the daily training session. We measure output, not hours. Efficient people who think like entrepreneurs typically need far less time than those thinking about putting in hours.
We actively prefer it. Financial stability lets you focus on learning without income pressure. The stipend is supplementary income — a sign that we value your time, not a replacement for your salary.
Fully remote, async-friendly, and results-focused. You set the schedule for the daily training. No commute, no fixed location. Your laptop is your office.
This is not employment. We're not hiring employees. We're looking for people who think in terms of outcomes, not hours — who ask "what do I need to achieve?" not "when does my shift end?"
That shift — from employee thinking to entrepreneur thinking — is the single most important thing this program builds in you.
Daily training with Tai (Phase 01) or Minh (Phase 02). You set the time.
Applying what you've learned on real tasks. This is where the actual learning happens.
Your job, your life, your schedule. We care about results, not attendance.
We accept people from all professional backgrounds. Your existing skill set matters far less than who you are.
A designer who understands what US customers respond to is dramatically more effective than one who just makes things look good. A developer who builds tools for a documented customer need creates real value. Whatever your background, the customer-first methodology we teach makes every existing skill sharper and more commercially valuable.
Honest answers — including the ones that might make you decide this isn't for you. We'd rather you know now.
Phase 01: ₫3,000,000 per month from day one. Phase 02: starts at ₫6,000,000 per month and grows based on your results. You never pay anything — not for training, tools, or access.
Yes — we actively encourage it. 1–3 hours per day, with a 30–60 minute training session you schedule yourself. We want you to have financial stability while you learn. The stipend supplements your income, it doesn't replace it.
Phase 01 takes approximately one month. Phase 02 takes one to three months depending on how quickly you apply what you learn. Phase 03 starts when both you and we agree you're ready — there's no fixed deadline.
The first cohort started May 4, 2026. The next cohort begins June 15, 2026. We run monthly cohorts of 3–5 people — small by design so Tai can train each person personally.
No contract. You can leave at any time, for any reason. You keep everything you've earned and everything you've learned. We prefer to keep things simple and based on trust.
Failure is part of the process — for brands, for decisions, for people learning new skills. You won't be made to feel ashamed. If a brand doesn't work, we learn from it and try again. What we ask is honesty early — tell us when something isn't working before it becomes a bigger problem.
Everything you need: product research tools, keyword and market analysis software, AI accounts, website hosting, advertising budget for testing, and training. You bring a computer, internet, and drive. We handle everything else — including capital to invest in your Phase 03 brand.
Based on two factors: capital invested (what we put in vs what you put in) and sweat equity (what each side contributes in time and expertise). There's no standard formula — it's agreed individually based on the specific product and what each party brings.
Above average reading comprehension — enough to understand customer reviews, market research, competitor listings, and written instructions. Spoken English is not required for Phase 01. As you progress into marketing work it becomes more useful, but it's not an entrance requirement.
Yes. No non-compete, no knowledge lockout. If you learn the methodology here and want to apply it somewhere else, go for it. We'd consider that a success. We only ask that you're honest about your intentions upfront.
We read every application personally. Tell us your honest story — what you've tried, what you've learned, and why you want to build something real. We reply within 48 hours.
We read your application — every word, personally
Within 48 hours: yes with a call invite, or honest feedback on why not
30-minute call with Tai to discuss the fit from both sides
If it's right: start date agreed, stipend confirmed, you're in
123do Lab is registered in the US and Hong Kong. This is a real business — we take your time seriously, which is why we commit to responding to every application within 48 hours.